DDB Visual Identity

DDB Visual Identity

The new DDB logo is inspired by the original DDB mark released in 1949. It consists of two "D"s, one yellow and one black, vertically stacked to create the "B" letterform. With a more prominent "B", the new identity brings creative visionary Bill Bernbach back to the center of the DDB organization, and with it, the agency's focus on creativity.

The new DDB logo is inspired by the original DDB mark released in 1949. It consists of two "D"s, one yellow and one black, vertically stacked to create the "B" letterform. With a more prominent "B", the new identity brings creative visionary Bill Bernbach back to the center of the DDB organization, and with it, the agency's focus on creativity.

Client: DDB Worldwide

ddb-logo
businesscards
DDB_Pages_5
ddb-pens
ddb-magazines
ddb-popsicle

Branded popsicles for the DDB Worldwide Conference held in Miami

DDB_Bag
ddb-longsleeve

Using the agency's full name, Doyle Dane Bernbach, speaks to the company's intention of doubling down on the founders' principles and values–creativity and humanity.

Using the agency's full name in the mark, Doyle Dane Bernbach, speaks to the company's intention of doubling down on the founders' principles and values–creativity and humanity.

brandbook
BrandGuidelines
DDBType
DDBType2
ddboffice-3
ddboffice-2

Custom made wall designed to be a creative storage for a large number of stools. When it’s time for a meeting or consultation, employees can easily pull a stool out and have a seat. 

Custom made wall designed to be a creative storage for a large number of stools. When it’s time for a meeting or consultation, employees can easily pull a stool out and have a seat. 

DDB Prague office

DDB Prague office

DDB_Office
ddboffice

Credits
Designer: Dana Mevorach
Design Director: Louis Duarte
Creative Director: Barry Quinn