Doyle Dane Bernbach

VISUAL IDENTITY





The new DDB logo is inspired by the original DDB mark released in 1949. It consists of two "D"s, one yellow and one black, vertically stacked to create the "B" letterform. With a more prominent "B", the new identity brings creative visionary Bill Bernbach back to the center of the DDB organization, and with it, the agency's focus on creativity.
 

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BrandGuidelines

Using the agency's full name, Doyle Dane Bernbach, speaks to the company's intention of doubling down on the founders' principles and values–creativity and humanity.

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Custom made wall designed to be a creative storage for a large number of stools. When it’s time for a meeting, employees can easily pull a stool out and have a seat. 

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Created at DDB Chicago 2019