Miller Lite 2.0
When it came time to refresh the Miller Lite brand for 2019, the ask was to infuse the existing work with energy and confidence without straying from the brand's iconic visual style. We created a series of patterns that enhance the existing assets, while staying true to the illustrative style and colour balance of the Miller Lite brand. From speed lines to sound bolts, these patterns are inspired by the content of the minimalist "design cans" that speak to different beer occasions, including gaming, music and sports events.
Designed at DDB Chicago, 2019