Summer's Ice Cream
Packaging idea for Summer's, a local Toronto ice cream shop serving ice cream made from natural, locally sourced ingredients. The fun and simple design heroes nothing but the ingredients, just like Summer's no-nonsense approach to creating the city's tastiest ice cream and waffles cones that continue to be made using the original recipes. This design can be applied to Summer's pre-packaged pints, as well as cups and other branded collateral.