Supermarket Visual Identity

Supermarket
Restaurant & Bar

Supermarket is a restaurant located in the heart of Kensington Market offering food that is always "market fresh," and a spacious layout for dance parties all weekend long. 

When creating a new brand identity for this Toronto spot, the challenge was to marry the restaurant's retro aesthetic with a modern vibe that would attract millenials.

Playing off the restaurant's name "Supermarket" (a nod to the restaurant's location in Kensington Market), the look and feel is inspired by design motifs that are common to grocery stores and supermarkets, most notably produce stickers. We saw an opportunity to invigorate the brand with vibrant colours and expressive typography that feels both fresh and authentic to the restaurant's roots.

Supermarket is a restaurant located in the heart of Kensington Market offering food that is always "market fresh," and a spacious layout for dance parties all weekend long. 

When creating a new brand identity for this Toronto spot, the challenge was to marry the restaurant's retro aesthetic with a modern vibe that would attract millenials. Playing off the restaurant's name "Supermarket" (a nod to the restaurant's location in Kensington Market) we were inspired to create a look and feel based on design motifs that are common to grocery stores and supermarkets, most notably produce stickers.

We saw an opportunity to invigorate the brand with vibrant colours and expressive typography that feels both fresh and authentic to the restaurant's roots.

Client: Supermarket Restaurant & Bar

supermarket-logo
supermarket-togobag
Supermarket_Mockups_BusinessCard
Supermarket_Website
Supermarket_Mockups_ToteBags
supermarket-tshirt
Supermarket_InstagramGrid
supermarket-stickers
Supermarket_Story
shutterstock_657483034

Vacuum sealed packaging inspired by supermarket packaging

supermarket_girl

Credits
Designer: Dana Mevorach
Design Director: Louis Duarte